First Year Cleveland

Government Agency

FYC contacted us specifically to create a marketing campaign to build awareness of the Infant Mortality Crisis in Cleveland.


One of the biggest opportunities we saw right away was lack of diversity in the photography available for social services. We instituted a month long journey of identifying Cleveland families who would be willing to welcome us into their homes to take photos of their children's safe sleep environments. We created a gallery of images that FYC can use for additional projects and are continuing to build their library for use across all platforms of marketing.

Funding sources and donors today are seeking non-profits focused on creating innovative and actionable to create community change. We have heard from numerous Foundations increasingly seek to partner with other agencies that have secured a specific set of skills to effect social impact.